Fernando HerreraProduct Designer

SMC IXD · concept 2025

logos

Logos — hero image
Role
Industrial Design
UI Designer
Skills
Design Research
Product Design
UI/UX Design
Timeline
June 2025
Tools
Blender
Fusion 360
Figma

Overview

How can we combat digital radicalization in Gen-Z men?

As the Lead 3D Modeler and a Lead Product Designer, I managed the design of a physical-digital ecosystem within a rapid intervention timeline.

Strategy & Research

Analyzing the “manosphere” landscape to understand how radical ideologies exploit isolation where traditional wellness tools fail.

3D Modeling

Developing the physical “Logos” device through iterative modeling to create a tangible tool for self-awareness and logic.

Problem

Why do current wellness tools fail for Gen-Z?

Research reveals that Gen Z men’s “doomscrolling” habits often create a cycle of instant digital gratification. This pattern displaces essential physiological and social needs, forming a significant barrier to self-esteem and long-term self-actualization.

Rapid Radicalization

Algorithms surface harmful “redpill” content to teen males in under nine minutes.

Tactile Impact

Physical, tactile interfaces drive 83% higher engagement than traditional digital journaling.

Opportunity

Self-regulation as the core of the Logos Ecosystem.

Optimization is the new entry point for men’s wellness. Traditional therapy tools are often rejected, but a system built on logic and performance provides a new path for engagement. With the Bio-Mood Logger, we leverage that shift.

The Content Binge Cycle

Constant digital hits of immediate pleasure hinder the pursuit of real-world love and connection.

Maslow’s Gap

Chronic tech-reliance creates a barrier to physiological needs and ultimate self-actualization.

Solution

Logos: The Bio-Mood Logger that optimizes so you don’t have to.

A tactile wearable and desk-side anchor, serving as a biometric sensor and grounding tool on the go…

…powering the Bio-Mood Log, tracking your mental performance in real-time. The Log is a new data-driven unit within the ecosystem, capturing every biometric shift and emotional state through the physical interface.

Figma Prototype

Interactive prototype.

Research

Why existing male mental health tools are failing.

Most current solutions are too vague, overly sterile, or force an emotional tone that creates friction. Our research confirmed that the products successfully engaging men are those that offer concrete, actionable insights and a sense of agency.

The Ritual Gap

Apps without immediate rewards or physical rituals see a 68% churn rate within the first week.

Tactile Superiority

Physical interfaces drive 83% higher engagement than traditional digital journaling.

Persona Building

Understanding the user’s failing systems.

Rick is 24, lives in rural Tennessee with his grandparents, and works 12-hour shifts at an Amazon warehouse. He hates his life, but there are too many things piling up for him to understand why. His systems are failing him. He needs a sense of control, logic, and something that doesn’t belittle him.

Addressing Rick’s need for control, logic, and identity.

Platforms feed Rick content that reflects back his worst fears: that he’s a loser being left behind and the world is rigged. He sees people online who speak his language, feel his pain, and offer solutions. The community of the manosphere feels like finally being understood and seen as a man.

Logger Ideation

Designing a device for those who reject mental health tools.

We began by defining the physical form of the Logger — a device designed for those who reject traditional mental health tools. Working as the Lead Industrial Designer, I provided creative direction, technical consulting, and lead 3D modeling to ensure the hardware felt sleek, technical, and discreet.

Tactile Exploration

We sketched and modeled various input forms — sliders, dials, and buttons — to find a movement that felt satisfying and mechanical rather than clinical.

Inconspicuous Interaction

The goal was to create a device that could be used discreetly in public, ensuring the interaction felt like adjusting a high-end tool or timepiece.

App Ideation · Usability Testing

Mapping the flow between hardware and app.

By mapping out the app user flow, I was able to ideate and refine what primary points the app needed to include. The flow begins with handoff from the logger, and then bridges into the app. The flow showcases the dynamic architecture and how every part of the app is intertwined.

Core Flow

Reflection, Plan, Tribe.

Reflection

The Logos model acts as an insightful, “no-excuses” version of the user. It leverages a specialized knowledge base to highlight hidden correlations and unseen connections, driving actionable self-improvement.

Plan

The physical logger makes task-logging instantaneous, turning complex behavior change into easy, tactile actions. By focusing on incremental “small victories,” Logos builds the user’s confidence and restores long-term habit control.

Tribe

While the challenges are standardized, Logos allows for personal plan adjustments to maintain individual relevance. This balance offers the grounding structure men crave while supporting specific habit-driven growth.

Reflection

Things to remember — spotlighting skills.

One of my favorite things about this project was that I was able to let my 3D modeling skills be showcased. I learned how to 3D model as a hobby a few years ago, and to have it come back full circle was amazing. This highlights how I can market myself as a designer and as a creative — everything I learn is part of my toolbox that, when needed, I can flex and utilize.