Fernando HerreraProduct Designer

i'm fernando, a product designer passionate in creating experiences

hello! i'm fernando, a ui/ux designer passionate about crafting intuitive and engaging digital experiences. with a focus on engaging user interfaces that captures the energy and life of the brands that i work with.

if i am not on my design journey you can typically find me rock climbing, exploring the city of los angeles or just napping lol.

experience

snap inc. design scholar
july – august 2025
  • redesigned snapchat's school communities feature to improve discoverability, personalization, and safety for marginalized students through a tag-based system and 1:1 connection tools.
  • conducted user-centered research with rainbow lab, applying dei insights to inform the design solutions for lgbtq+ youth of color.
  • created ux flows, wireframes, and figma prototypes for event posting, saturn class integration, and group suggestions, ensuring alignment with snapchat's safety and brand standards.
santa monica college web designer
spring 2025 – present
  • manage content and maintenance of the smc's interactive design (ixd) webpage.
  • collaborated with faculty and marketing team to design the ixd annual report and grad show 2025 using figma and webflow.
  • published regular updates and ensured timely delivery of new content on the ixd webpage.

academic experience

logos ux/ui & 3d designer
spring 2025
  • designed a mood-logging device with a tactile dial, biometric sensing, and led feedback to support emotional awareness in gen z men.
be well product designer
fall 2024
  • led a 16-week sprint with a team of ux designers to bridge urban seclusion and mental wellness for 14,000 local hospital workers around barnsdall art park.
  • ideated node-based activity trackers and badge systems to transform a static park into a dynamic, social sanctuary, then prototyped and tested in figma.

awards

usc reality shift xr
3rd place